NEW BEGINNINGS – FRESH PERSPECTIVES
Labeed Diab, Chief Executive Officer
Like me, I’m sure you’re glad to leave 2020 in the rearview mirror. While last year presented obstacles to overcome, it also presented and accelerated opportunities and key learnings on many fronts. It is now up to us to apply those learnings, with a fresh perspective, to key 2021 initiatives.
A Pathway to a Brighter Future in PT
The 2020 pandemic allowed us to lay the groundwork by investing in our people to become the future leaders of our company and the industry. Our team members already had the background, education and training to be exceptional healthcare providers, but was there an opportunity to expand their business acumen and leadership skills?
By partnering with renowned Duke University, we started the ATI Academy and its flagship program, Pathways. This program gives individuals the opportunity to grow in their careers by exposing them to a variety of business aspects – from finance and marketing to compliance and customer service. We believe the more we can provide our team members a holistic view and knowledge of the business and industry, the better decisions they can make as leaders.
Recognizing Our Top Leaders
Additionally, we introduced a recognition program for our clinical leaders – ATI’s Leader of the Year Award. This past January, we awarded eight individuals with ATI’s highest honor. The recipients excelled in three key areas: exceeding business and productivity goals, demonstrating and living our mission and values and leading others to succeed.
Growing Satisfaction Across Our Patients and Partners
While it is important to consistently adapt and look at things with a fresh perspective, it is equally important to continue to focus on core fundamental elements, like delivering exceptional customer service for both patients and referral sources.
We take pride in the fact that we improved both our Net Promoter Score (NPS) and our Google reviews during the pandemic and that trend is continuing into 2021. Couple that with our ability to show referral sources proof points on our industry-leading outcomes, and it becomes a win-win for all parties and a differentiator for us in the industry.
Growing into the Future
I would be remiss if I didn’t mention a new beginning and chapter for ATI that we announced on February 22. Building on our investments in our people and putting the care of our patients first through the delivery of predictable outcomes, ATI announced a business combination with Fortress Value Acquisition Corp. II. In the second quarter of this year when the deal is expected to close, ATI will become a publicly traded company on the NYSE.
This deal represents one of many important milestones ATI Physical Therapy has achieved over the years. It marks an exciting new chapter for the company, one that we expect will give us greater potential to extend our reach to help more patients with innovative tools and resources, further enhancing the patient experience.
Leading the Way in the Physical Therapy Industry
As you can see, it is an exciting time at ATI. We are taking our lessons learned and adapting them to new adventures and initiatives with the goal to continue to elevate our profession and be a leader for our industry.
Labeed Diab joined ATI Physical Therapy as its CEO in February 2019. A seasoned business executive, Labeed brings a successful track record of effectively combining strategy, business development and operations in the emerging retail healthcare space.